Lamborghini unveiled the all-new Urus SUV on Monday in a presentation that could best be described as shambolic. A technical glitch forced Lamborghini to temporarily shut down the launch presentation and global webstream.
The striking off-roader is just the second SUV in company history and is expected to double the company’s annual sales total to around 7,000 cars globally.
According to Lamborghini, this makes the Urus the fastest SUV in the world.
“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV,” Lamborghini CEO Stefano Domenicali said in a statement. “The Urus elevates the SUV to a level not previously possible, the Super SUV.”
With a starting price of $US200,000, the Urus is firmly entrenched in a new class of ultra-luxury, high-performance SUVs dominated by the Bentley Bentagya, Range Rover Autobiography, Porsche Cayenne, and the Mercedes-Benz G-Wagon. The Rolls-Royce Cullinan is set to join that group in the near future.
In addition to the 650 horses under the hood, the Lambo is also equipped with an 8-speed automatic that sends power to an advanced four-wheel-drive system with active torque vectoring and four-wheel-steering.
The Urus is also available with carbon ceramic brakes, adaptive air suspension, and six different driving modes.
Inside, the SUV boasts room for four in a leather lined cockpit with a modern touchscreen infotainment system featuring full Apple CarPlay and Android Auto integration.
Lamborghini expected to begin delivery of the Urus in the Spring of 2018.